Exploring types of gold

Gold purity is expressed in karats, with 24K representing 100% pure gold. While beautiful, pure gold is too soft for durable jewelry, so it's mixed with other metals to enhance its strength. Here's a quick guide to the various gold karat options and what they signify:
10K Gold

10 parts gold, 14 parts other metals by weight (41.7% pure)
14K Gold

14 parts gold, 10 parts other metals by weight (58.3% pure)
18K Gold

18 parts gold, 6 parts other metals by weight (75% pure)
Gold is alloyed with specific metal types to give it a white, rose or yellow hue.
Depending on your style or priorities, each of these colors offers distinctive characteristics and benefits.

Rose Gold

Rose gold enchants with its warm, rosy hue, blending pure gold with copper and silver for its signature pink tint. The copper not only gives it a unique blush tone but also enhances its durability, making it ideal for everyday wear. With its vintage charm and flattering color that suits most skin tones, rose gold is a versatile choice. While stunning with diamonds, it pairs exceptionally well with morganite and other vibrant gemstones, adding a romantic allure to any piece.

Sterling Silver

Pure silver, like 24K gold, is too soft to hold its shape for jewelry. Sterling silver solves this by blending silver with stronger metals, such as copper, for added durability. Its stunning shine and budget-friendly price make it a perfect choice for thoughtful and stylish gifts.


stainless steel

Stainless steel is an iron alloy containing at least 10.5% chromium, which gives it excellent resistance to staining, corrosion, and rust. Available in various grades, this durable and affordable metal is widely used in different industries, including jewelry. Its sleek, light gray finish makes stainless steel especially popular for men’s accessories, combining strength with modern appeal.